How to develop good content and patient materials - print, online and video

One of the key activities of a patient organisation is to develop content and information materials that are understandable and accessible, usually to a lay audience, but also targeted towards other players in the healthcare system. This presentation explains the basic principles of developing sound, evidence-based content, stylistic tips, and the key differences between generating content for print, online and video media.

Presentation at the WECAN Academy 2019:

How to develop good content and patient materials – print, online and video
Or “Seeing through the SMOG”

Presenter: Judith Taylor, Thyroid Cancer Alliance

The following presentation held at the WECAN Academy 2019 will help you to understand:

  • WHAT do we want to know and WHY?
  • The patient information toolkit
  • Breakout sessions:
    • developing a template: what questions do we need to answer?
    • best practice and characteristics of good patient information
  • Can we trust it? Building a reputation for reliable material
  • Six pillars of content production quality
  • Tips for managing layout, content, and video
  • Some examples of print and video content
  • “Seeing through the SMOG” – SMOG and Flesch readability tools


Further reading


Tools

 

Download the slides here (PDF):

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